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Discrimination of Ukrainian Citizens in the Czech Labor Market: A Field Experiment
Pasichnyk, Viktorija ; Chytilová, Julie (advisor) ; Kantová, Klára (referee)
This thesis examines the extent of discrimination of Ukrainian citizens in the Czech labor market by analyzing the results of a correspondence experiment that involves sending pre-designed resumes of fictitious applicants to job offers posted online. Each job offer was randomly assigned a Czech or Ukrainian resume, and the responses from recruiters were collected. The interview callback rates were subsequently analyzed, indicating that Czech applicants have by 72.7 % higher callback rate than Ukrainian applicants. Results also show a decrease in the callback rate of Ukrainians over time. This leads to the conclusion that discriminatory practices against Ukrainian citizens exist in the Czech labor market.
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How discriminatory is the housing market in Slovakia: experimental investigation.
Sacherová, Kristína ; Pertold-Gebicka, Barbara (advisor) ; Kopečná, Vědunka (referee)
Housing discrimination is a widespread, but markedly underrated issue that is associated with diverse treatment of applicants for real estate's sale or rent based on their affiliation to some minority in society. Although there have been many experiments and studies conducted to uncover and measure the presence of discrimination mostly for African Americans in the US and Arabs in several European countries, such extensive researches for the Europe's largest ethnic minority, Roma, are lacking. This thesis presents an Internet field experiment on discrimination of Roma in the Slovak housing market which uses matched-pair method and four fictitious male applicants to request for a flat or house showing based on an online advert. In total, 396 requests were sent from email addresses with specific names signalizing ethnicity of applicants and the response rate was examined. Data shows that the applicants with Roma-sounding email addresses are 8 to 9.5% less likely to get an invitation for a showing compared to the applicants with the Slovak sounding email addresses. My analysis also suggests that the highest level of discrimination is found in the districts with median Roma contribution (specifically from 3 to 11%). Considering all my findings, it can be eventually concluded that in the Slovak housing...
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How discriminatory is the housing market in Slovakia: experimental investigation.
Sacherová, Kristína ; Pertold-Gebicka, Barbara (advisor) ; Kopečná, Vědunka (referee)
Housing discrimination is a widespread, but markedly underrated issue that is associated with diverse treatment of applicants for real estate's sale or rent based on their affiliation to some minority in society. Although there have been many experiments and studies conducted to uncover and measure the presence of discrimination mostly for African Americans in the US and Arabs in several European countries, such extensive researches for the Europe's largest ethnic minority, Roma, are lacking. This thesis presents an Internet field experiment on discrimination of Roma in the Slovak housing market which uses matched-pair method and four fictitious male applicants to request for a flat or house showing based on an online advert. In total, 396 requests were sent from email addresses with specific names signalizing ethnicity of applicants and the response rate was examined. Data shows that the applicants with Roma-sounding email addresses are 8 to 9.5% less likely to get an invitation for a showing compared to the applicants with the Slovak sounding email addresses. My analysis also suggests that the highest level of discrimination is found in the districts with median Roma contribution (specifically from 3 to 11%). Considering all my findings, it can be eventually concluded that in the Slovak housing...
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Mobile marketing
Budzáková, Zuzana ; Stříteský, Václav (advisor) ; Zamazalová, Marcela (referee)
This bachelor thesis aims to introduce mobile marketing as well as the possibility of its use in marketing communications company, and to highlight the increasing importance and potential of mobile marketing nowadays. In addition, we purport to evaluate the effectiveness of various forms of mobile marketing on the comparison and analysis basis, and to identify the key success factors; and to propose recommendations in choosing particular forms of mobile marketing.
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